{"id":11013,"date":"2022-04-17T10:10:51","date_gmt":"2022-04-17T10:10:51","guid":{"rendered":"https:\/\/www.eru.edu.eg\/?p=11013"},"modified":"2022-04-17T10:10:51","modified_gmt":"2022-04-17T10:10:51","slug":"the-role-of-attitudes-on-the-relationship-between-emotion-in-viral-video-advertisement-and-behavioral-intentions-a-book-by-dr-mona-h-mussa-the-lecturer-at-the-faculty-of-management-professiona","status":"publish","type":"post","link":"https:\/\/eru.edu.eg\/ar\/the-role-of-attitudes-on-the-relationship-between-emotion-in-viral-video-advertisement-and-behavioral-intentions-a-book-by-dr-mona-h-mussa-the-lecturer-at-the-faculty-of-management-professiona\/","title":{"rendered":"&#8220;The Role of Attitudes on the Relationship between Emotion in Viral Video Advertisement and Behavioral Intentions&#8221;. A book by Dr. Mona H. Mussa, the lecturer at the Faculty of Management Professional Technology and Computers. Egyptian Russian University."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11013\" class=\"elementor elementor-11013\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a69d894 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"3a69d894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a408450\" data-id=\"1a408450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e590ae7 elementor-widget elementor-widget-heading\" data-id=\"e590ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"The Role of Attitudes on the Relationship between Emotion in Viral Video Advertisement and Behavioral Intentions\". A book by Dr. Mona H. Mussa, the lecturer at the Faculty of Management Professional Technology and Computers. Egyptian Russian University.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46698fac elementor-widget elementor-widget-text-editor\" data-id=\"46698fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;does emotion in viral video advertisement consider a fundamental antecedent for viewer&#8217;s behavioral intentions? A specified question which is answered by Dr. Mona Mussa, the lecturer at the Faculty of Management, Professional Technology and Computers at the Egyptian Russian University, in her book which is entitled: &#8220;The Role of Attitudes on the Relationship between Emotion in Viral Video Advertisement and Behavioral Intentions&#8221;. <br \/>This book is concerned with phenomenon of viral video advertisements that has been spread widely on social media, and this spread creates new opportunities, for affecting people in different fields, such as cultural, social, political and economic fields. Therefore, the institutions especially that work in the field of advertising should pay more attention to exploit these opportunities. Where Every Advertising agency hopes to make its campaign reaches millions of people; in traditional marketing, it costs a lot, while viral video advertisements can overcome such problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25eb578 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"25eb578\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8c8cb\" data-id=\"fe8c8cb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-545b790\" data-id=\"545b790\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;The Role of Attitudes on the Relationship between Emotion in Viral Video Advertisement and Behavioral Intentions&#8221;. A book by Dr. Mona H. Mussa, the lecturer at the Faculty of Management Professional Technology and Computers. Egyptian Russian University. &#8220;does emotion in viral video advertisement consider a fundamental antecedent for viewer&#8217;s behavioral intentions? A specified question which is answered by Dr. Mona Mussa, the lecturer at the Faculty of Management, Professional Technology and Computers at the Egyptian Russian University, in her book which is entitled: &#8220;The Role of Attitudes on the Relationship between Emotion in Viral Video Advertisement and Behavioral Intentions&#8221;. This book is concerned with phenomenon of viral video advertisements that has been spread widely on social media, and this spread creates new opportunities, for affecting people in different fields, such as cultural, social, political and economic fields. Therefore, the institutions especially that work in the field of advertising should pay more attention to exploit these opportunities. Where Every Advertising agency hopes to make its campaign reaches millions of people; in traditional marketing, it costs a lot, while viral video advertisements can overcome such problem. &#8220;The Role of Attitudes on the Relationship between Emotion in Viral Video Advertisement and Behavioral Intentions&#8221;. A book by Dr. Mona H. Mussa, the lecturer at the Faculty of Management Professional Technology and Computers. Egyptian Russian University.<\/p>","protected":false},"author":1,"featured_media":11014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/posts\/11013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/comments?post=11013"}],"version-history":[{"count":0,"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/posts\/11013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/media\/11014"}],"wp:attachment":[{"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/media?parent=11013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/categories?post=11013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eru.edu.eg\/ar\/wp-json\/wp\/v2\/tags?post=11013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}