- -Developing students' knowledge and skills in designing and implementation in the fields of advertising, printing and packaging for various purposes.
- - Supplying students with the ability to develop solutions to designing and implementation problems for various means of communication.
- - Presenting training opportunities students.
- - Encouraging students to innovate and self-learn in the fields of media design, printing and packaging.
- - Providing students with essential expertise to achieve the requirements of the labor market according to the latest technological systems used in media design, printing and packaging.
- - Providing students with the necessary skills to master the use of computers and digital technology in designing and production.
- - Offering opportunities for student exchange with international academic institutions.
- - Supporting partnerships with press institutions, printing presses, factories and relevant authorities to train and qualify students and employ graduates.
- - Supporting research partnerships and technical consultations in the field of specialization in cooperation with institutions, printing presses, factories and production sectors, to develop solutions to designing and production problems.
- - Establishing cooperation between the program and relevant community institutions in order to serve the community and develop the environment.
- - Supporting the system of achieving quality and providing the appropriate educational environment to improve the mechanisms of education and scientific research in the department.

- - Developing students' skills and increase their competitiveness in the field of interior design for various architectural facilities.

- - Enhancing students' skills in developing solutions to furniture design and production problems.
- - Presenting training opportunities for students in factories and relevant authorities in the field of interior design and furniture.
- - Encouraging students to innovate and self-learn in the areas of specialization.
- - Providing students with the necessary expertise to achieve the requirements of the labor market according to the latest technological systems used in the design and production processes.
- - Providing students with the demanded skills to master the use of computers and digital technology in design and production.
- - Bringing opportunities for students exchange with international academic institutions.
- - Supporting the scientific research system in the specialization through the cooperation with design institutions and production sectors to develop solutions to design and production problems.
- - Supporting cooperation between the program and relevant community institutions in the context of community service and environmental development.
- - Reinforcing the system of achieving quality and providing the appropriate educational environment to improve the mechanisms of education and scientific research in the department.