Bachelor of Fine Arts in Digital Media Arts, with the following specializations:
- Animation
- Digital Game & Entertainment Design
- Motion Design
Digital Media Arts:
In the Digital Media Arts program, students learn how to create visual storytelling, through animation arts, entertainment
arts & digital game design, and motion design. Students acquire creative, technical, and conceptual skills
that prepare them to become designers, artists, and entrepreneurs in the real world, through a basic understanding
of digital tools and their creative applications. The department offers a range of educational fields that teach digital
media skills, effective visual communication, visual storytelling, and motion design for games, films, and websites.
The specialization includes courses in Digital Game and Entertainment Design, concept art, 2D and 3D animation,
and visual effects. Students also develop skills in initiative and interaction in their surrounding world as designers,
artists, and citizens, armed with a deep understanding of the nature of the modern era and its technological and
intellectual developments to address the practical and aesthetic needs of society. This is achieved by providing
innovative solutions that contribute to comprehensive cultural development, while balancing the aesthetics and
techniques of traditional fine arts with emerging technologies. The focus areas include:
Students in the animation field learn how to design and create characters and stories – both imaginative and realistic
– through observing and intelligently interacting with life and its details. They use the expressive and representational
capabilities of animation, learning a wide range of traditional animation techniques and digital 2D and 3D applications.
The main focus is on visual storytelling, character design, acting, and traditional drawing skills.
In this field, students learn to create visual elements for games, applications, and films, developing skills in conceptual
art and visual development. They learn the principles and processes of creating visual representations of characters,
environments, and props required for films and games. Students develop skills in game design, environment
creation, visual storytelling, interactive game character design, and web applications, using advanced CGI techniques.
They also gain technical skills to create stunning visual effects for films, advertisements, and videos.
Students in the animation field learn how to design and create characters and stories – both imaginative and realistic
– through observing and intelligently interacting with life and its details. They use the expressive and representational
capabilities of animation, learning a wide range of traditional animation techniques and digital 2D and 3D applications.
The main focus is on visual storytelling, character design, acting, and traditional drawing skills.
Learning Outcomes:
Upon completing their studies in the Digital Media Arts Department, graduates will be able to:
- Identify and apply strategies for continuous improvement, learning, and success.
- Solve problems and learn from creative experimental adventures using personal skills and design principles.
- Build a strong foundation in all aspects of design and production for visual storytelling in motion.
- Draw inspiration from other forms of expression, such as poetry, science, music, astronomy, history, and dance in their artistic productions.
- Develop a professional commitment to their field and personal work.
- Understand and appreciate the self-directed and experimental learning process, along with professional and personal growth.
- Demonstrate open-mindedness and embrace a culture of continuous search for new and unconventional learning and creative opportunities.
- Verbally express ideas in a coherent, logical, and persuasive manner.