Advertising Design
Every stage of the advertising process — research, strategy, concept, campaign design, production and evaluation — across print, TV, web and social media.
Department
Visual Communication Arts Department
An interdisciplinary education in advertising design, graphic design and illustration, united by effective visual communication.
Overview
About the Department
Each concentration develops its own specialised knowledge and skills, but all share a common emphasis on effective visual communication as the foundation of contemporary design practice.
Students tackle branding and communication challenges drawn from real industry practice, and join a lively creative community through visiting artists, lectures, museum and gallery visits, field trips and student exhibitions.
Study Programs
What You Can Specialize In
Graphic Design
Brand identity, logo, poster and book design, typography and type design, digital applications, web design and interactive media.
Illustration
Original illustrative imagery for editorial, publishing, multimedia and exhibition contexts, built on conceptual strength and a personal visual style.
Learning Outcomes
What Graduates Will Be Able to Do
- Apply historical and contemporary theory with professional mastery of visual-communication tools.
- Commit to lifelong development of communication, critique and collaboration skills.
- Analyse communication problems, design solutions and evaluate their effectiveness.
- Use experimental, research-driven methods to create content with positive social impact.
- Follow professional practice in presenting work, planning, time management and teamwork.
- Engage in interdisciplinary and extracurricular learning that strengthens professional identity.
Careers
Career Paths
Graduates of Visual Communication Arts work in
- Advertising design and direction
- Graphic design
- Professional website design
- Illustration — backgrounds, characters and environments
Academic Staff
Meet the Faculty
Also teaching in this department
- Dr. Shaymaa Baghdady — Lecturer
- Amira Abd-el-Rahman — Teaching Assistant
- Zeyad El-Gamal — Teaching Assistant
- Aly Hatem — Teaching Assistant
Academic Departments
Explore the Other Departments
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Visual Arts
Painting, sculpture, printmaking and photography — studied together before you concentrate on one.
- Painting & Mixed Media
- Sculpture & Installation
- Printmaking
- Photography
-
Digital Media Arts
Visual storytelling for screens: 2D/3D animation, concept art, game art, VFX and CGI.
- Animation
- Game Art & Entertainment Design
-
Environmental Design
Designing the spaces we live in — architecture, landscape, interiors, furniture and scenography.
- Architecture & Landscape
- Interior Architecture & Furniture
- Scenography
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Puppets & Stereoscopic Toys Design
Characters, dolls, educational toys and 3D games — from concept sketch and sculpture to prototype.
- Toy & 3D Game Design
Join ERUFA
Start Your Journey in Visual Communication Arts
Apply online through the ERU admission portal, or visit the campus in Badr City with your documents.
- AddressEgyptian Russian University, Badr City, Cairo–Suez Road · Postal code 11829
- Phone(+2) 02 2860 9114 · 010 5063 0681
- Emailinfo@eru.edu.eg · Contact Us