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ERU

Department

Digital Media Arts Department

Visual, animated and interactive digital content for film, television, games and digital platforms.

Overview

About the Department

The Digital Media Arts programme prepares innovative designers, artists and creative professionals to produce compelling visual, animated and interactive content that meets the evolving demands of the creative and cultural industries.

Students develop conceptual, artistic and technical skills in visual storytelling, animation, game art and digital media production, balancing the enduring values of the fine arts with the rapidly evolving landscape of digital innovation. Courses include concept art, 2D and 3D animation, visual effects (VFX), sound design and computer-generated imagery (CGI).

Study Programs

What You Can Specialize In

  • Animation

    Traditional and contemporary 2D and 3D production, with emphasis on visual storytelling, character design, acting for animation, storyboarding and classical drawing.

  • Game Art & Entertainment Design

    Concept art, visual development, character, environment and prop design, game-art pipelines and narrative design for games, apps, film and web.

Learning Outcomes

What Graduates Will Be Able to Do

  1. Plan for lifelong learning, professional development and career success.
  2. Analyse and solve creative and technical design problems through experimentation.
  3. Apply the principles of visual storytelling and digital media production.
  4. Draw inspiration from literature, science, music, history and the performing arts.
  5. Act with professionalism and ethical responsibility.
  6. Communicate ideas through clear and persuasive presentations.
  7. Produce professional-quality digital media using contemporary technologies.
  8. Collaborate in multidisciplinary teams and manage creative projects.
  9. Use industry-standard software and workflows in animation, interactive media and entertainment design.
  10. Integrate artistic vision with technological innovation.

Careers

Career Paths

Graduates of Digital Media Arts work in

  • 2D & 3D animation and animation directing
  • Digital painting for cinema and animation
  • Digital games and entertainment film design
  • Character, costume and set design for film

Academic Staff

Meet the Faculty

  • Staff profiles coming soonFaculty members of this department will be listed here.

Join ERUFA

Start Your Journey in Digital Media Arts

Apply online through the ERU admission portal, or visit the campus in Badr City with your documents.

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